They write their LinkedIn headlines from their perspectives. One big mistake I see people make is they try to be creative or funny with their headlines. So, consider including these kinds of keywords in your headline. People will often search for title-based keywords or skills on LinkedIn. In this case, the person might use search phrases such as LinkedIn expert, LinkedIn consultant, or LinkedIn profile writer. On LinkedIn, they are more likely to search for specific skills or titles as here they are more inclined to be looking for a person to teach them how to do that or someone to write their LinkedIn profile for them. Often, on Google, people search for information, whereas on LinkedIn, they search for a person.įor example, if someone is looking on Google for information on how to create an excellent LinkedIn profile, the person might use the keyword phrase how to write a good LinkedIn profile. How they search on LinkedIn, however, is a little different. I am sure you are familiar with how people search on Google. By including one or more keywords within your headline it increases the chances of your profile showing up higher in the search results for what you want to be found for. Having an impressive LinkedIn profile that isn’t found in the search results is not helpful if you offer a service that people would search for on the platform. It’s time to turn your LinkedIn headline from boring to attention-grabbing. In this article, you’ll learn how to capture attention in the most valuable part of your profile. Three seconds to get their attention, and if your headline fails at this, they are gone forever! If your headline isn’t doing that, then you are losing opportunities. The role of your LinkedIn headline is to create curiosity or intrigue, so a viewer is interested in learning more about you. Your LinkedIn headline is the MOST critical part of your profile because, along with your name and profile photo, it is the first thing people see when they find you in the search results or land on your profile. If you answered No or I don’t know, it’s likely your headline is to blame. You have only three seconds to capture attention with your LinkedIn headline to make them want to know more about you and, hopefully, encourage them to connect with you.Īre people clicking on you in the search? Are they then sending you connection requests?
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